Privacy policy
Last updated: October 2026
At Yalelondon we are committed to protecting your privacy and handling your personal information responsibly. This Privacy Policy explains how we collect, use, store and protect your personal information when you visit our website or place an order.
By using our website you agree to the practices described here.
1. Data controller
Yalelondon is operated by ECOMSONIC OÜ, a company registered in Estonia under registration number 17492183. ECOMSONIC OÜ is the data controller responsible for your personal information.
Registered business address
ECOMSONIC OÜ
Tornimäe tn 5
Kesklinna linnaosa
10145 Tallinn
Harju maakond
Estonia
UK business address
943 Kingsway
Manchester M20 5NS
United Kingdom
Email: info@yalelondon.com
2. Personal information we collect
- Full name
- Billing and delivery address
- Email address
- Telephone number, if you give one
- Order details
- Payment information, processed securely by our payment providers — we do not store your full card details
- IP address
- Browser and device information
- Website usage data
- Information collected through cookies and similar technologies
3. How we use your information
- Process and fulfil your orders
- Send order confirmations and delivery updates
- Answer customer enquiries
- Process returns and refunds
- Improve our products, services and website
- Prevent fraud and keep the website secure
- Meet our legal obligations
Where you have given consent, we may also use your information to send marketing communications or show personalised advertising.
4. Lawful basis for processing
- Performance of a contract
- Your consent
- Compliance with legal obligations
- Our legitimate business interests, where these do not override your rights and freedoms
5. Sharing your information
We may share your personal information with trusted third parties where it is needed to run our business:
- Payment service providers
- Delivery and logistics providers
- Technology service providers
- Marketing and analytics providers
- Public authorities where required by law
We do not sell your personal information.
6. Data retention
We keep your personal information only as long as needed for the purposes described here or to meet legal requirements. After that it is securely deleted or anonymised.
7. Cookies
Our website uses cookies and similar technologies to keep the site working, analyse traffic and improve your browsing experience. Non-essential cookies are used only where you have given consent. You can manage or withdraw your cookie preferences at any time through our cookie settings or your browser settings.
8. Your rights
Under the UK GDPR you have the right to:
- access your personal information;
- request correction of inaccurate information;
- request erasure of your personal information where applicable;
- request restriction of processing;
- object to processing;
- request data portability;
- withdraw consent where processing is based on consent.
To exercise any of these rights, contact us using the details below. You also have the right to complain to the Information Commissioner's Office (ICO) if you believe your information has been processed unlawfully.
9. Data security
We use appropriate technical and organisational measures to protect your personal information against unauthorised access, misuse, loss or alteration. No method of transmitting or storing information electronically is completely secure.
10. Third-party websites
Our website may link to third-party websites. ECOMSONIC OÜ is not responsible for their privacy practices or content.
11. Changes to this policy
We may update this Privacy Policy to reflect legal, technical or operational changes. The most recent version is always published on this page.
Contact us
Email: info@yalelondon.com
Yalelondon handles customer support by email and does not offer telephone support.
Registered business address
ECOMSONIC OÜ
Tornimäe tn 5
Kesklinna linnaosa
10145 Tallinn
Harju maakond
Estonia